Kefir Market Size, Share, Industry Growth, Trends, Business Opportunities, Challenges, Growth Insights to 2027
Kefir Market size is projected to reach
USD 1.84 billion by 2027, exhibiting a CAGR of 5.4% during the forecast period.
Excellent benefits of fermented dairy products on heart health will prove to be
a major game-changer for this market in the coming years.
Fortune Business Insights™ in its report,
titled “Kefir Market Size, Share & COVID-19 Impact
Analysis, By Product Type (Dairy-based & Non-dairy), By Nature (Organic
& Conventional), Category (Flavored & Non-flavored), Distribution
Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, &
Online Retail), and Regional Forecast, 2020-2027”. Findings from a 2018 study
conducted by researchers from the University of Eastern Finland revealed that
men who consume large amount of fermented dairy items such as kefir and yoghurt
have a significantly lower risk of developing coronary heart disease. Another
study, conducted in Brazil and published in the Journal of Nutritional
Biochemistry in 2019, showed that kefir-infused fermented milk improved blood
pressure and prevented cardiac hypertrophy. With increasing prevalence of
cardiovascular disorders, which are the number one cause of death worldwide
according to the WHO, the demand for probiotics-laden ingredients such as kefir
is likely to spike, as people become more aware of their potential health
benefits.
The report states that the global
market value stood at USD 1.23 billion in 2019 and provides the following:
- A thorough study of all the factors driving and restraining the
market;
- Detailed analysis of the various market segments;
- A comprehensive examination of the regional prospects for the
market; and
- In-depth research of the competitive landscape of the market.
Market Opportunity
Increasing Focus on Gut Health to Fight
the Coronavirus to Create Opportunities
The COVID-19 pandemic has renewed the
debate on maintaining gut health, with several health experts emphasizing and
highlighting the critical link between the immune system and the gut. For
example, epidemiologists at the King’s College London established through
research that gut bacteria release many important chemicals, including Vitamin
A, which help regulate and strengthen the immune system.
With a vaccine for the coronavirus
seeming unlikely in the immediate future, bolstering the gut micro-biome, and
the immune system by extension, has become crucial. This is possible, according
to the researchers, by consuming healthy amounts of natural probiotics found in
drinks such as kefir and fermented foods such as Korean kimchi. The current
health crisis, therefore, may generate conditions favorable to the kefir market
growth. However, disruptions in supply chains and downturn in economic
activities will dampen the growth prospects of the market in 2020.
Regional Insights
High Nutritional Awareness to Power
Market Growth in Europe
Europe, where the market size stood at
USD 654.78 million in 2019, is expected to dominate the kefir market share
during the forecast period. The central growth driver for this region is the
widespread awareness about the nutritional requirements to maintain gut health.
Emerging trend of healthy snacking is also expected to boost the demand for
fermented milk in the region.
Increasing investment in research to
investigate the benefits of probiotic food & drinks by companies in North
America will fuel the regional market growth. In Asia Pacific, the market will
be mainly driven by the growing interest of consumers in novel, flavored probiotic
products, especially dairy-based kefir, which held a share of 71.91% in 2019 in
the region.
List of the Leading Companies Profiled
in the Global Kefir Market are:
- The Icelandic Milk and Skyr Corp (New York, U.S.)
- Maple Hill Creamery, LLC (New York, U.S.)
- Green Valley Creamery (California, U.S.)
- The Hain Celestial Group, Inc. (New York, U.S.)
- Nestle S.A. (Vevey, Switzerland)
- Emmi AG (Lucerne, Switzerland)
- Fresh Made Dairy (Pennsylvania, U.S.)
- Biotiful Dairy Limited (London, England)
- Danone S.A. (Paris, France)
- Lifeway Foods, Inc. (Illinois, U.S.)
Competitive Landscape
Companies to Align Strategies to Serve
Evolving Consumer Tastes
With consumer preferences and tastes
undergoing continuous change, key players in this market are constantly
evolving their strategies to meet the consumer demand. As a result, companies
are developing and introducing novel offerings to broaden their sales horizons
and build a strong brand value for their products.
Key Industry Developments:
May 2020: Biotiful Dairy expanded its kefir liquid portfolio
with the addition of Kefir Blackcurrant and Kefir Mango flavors. The company’s
cultured milk beverages are created by fermenting milk with live kefir grains,
which is then infused with fruit.
September 2019: Lifeway Foods released the “Kefir Minis”
product range at the Natural Products Expo East held in Baltimore, Maryland.
Offered in small-sized bottles for on-the-go snacking, the line-up features
four flavors, including Strawberry Split and Campfire S’mores, catering to
kids’ tastes and likings.
Browse Detailed Summary of Research
Report With TOC:
https://www.fortunebusinessinsights.com/kefir-market-102463
Detailed Table of Content:
- Introduction
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
- Executive Summary
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Emerging Trends
- Key Insights
- Overview of the Parent/Related Markets
- Industry SWOT Analysis
- Supply Chain and Regulatory Analysis
- Recent Industry Developments - Policies, Partnerships, New Product
Type Launches, and Mergers & Acquisitions
- Qualitative Analysis (in relation to COVID-19)
- 4.5.1 Impact of COVID-19
- 4.5.2 Supply Chain Challenges
- 4.5.3 Potential Opportunities due to COVID-19
- Global Kefir Market Analysis, Insights and Forecast, 2016-2027
- Key Findings / Summary
- Market Size Estimates and Forecast
- By Product Type
- Dairy-based
- Non-dairy
- By Nature
- Organic
- Conventional
- By Category
- Flavoured
- Non-flavoured
- By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Retail
- Other Processed Foods
- By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
TOC Continued…!
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Read Press Release:
https://www.fortunebusinessinsights.com/press-release/global-kefir-market-10227
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